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CV

Professional Summary

Diana Zuleta is a designer, interactive art director and entrepreneur based in Costa Rica. Her work focuses on designing and leading the execution of interdisciplinary projects in the realms of experiential communication.

For 16 years, she has worked with the vision of crafting of experiences by developing and streamlining points of mixed reality interaction with audiences, maintaining a humanity-focused, emotional-driven approach. She is the founder of Pulse, interaction design studio celebrated for their daring and innovative works. Diana has led the interdisciplinary design and technology teams, and she has served as the company CEO.

At Pulse, she has completed more than 200 projects in Costa Rica and internationally in Central America, the Caribbean, South America, Asia and the Middle East. Their clients include both public-governmental and private organizations, as well as initiatives of international cooperation and NGOs. Works by Pulse range from commercial communication driven goals to arts and culture, social and educational interests, as well as public spaces and entertainment. 

She currently practices as consultant designer and creative. Projects under her creativity and leadership have been locally and internationally awarded. She is regularly invited to participate in speaking engagements, events, interviews and media coverage.

Skills

Interaction design  Strategy     Experiential communication    Branding 
Spatial design 
  Event production    Innovation    Entrepreneurship

Work Experience

2020-currently

Consultant designer and creative

2009-currently

Founder & lead —Pulse

Pulse Live Media

www.somospulse.com

2024-currently

ECD —TigerKiss Design

TigerKiss is a boutique design agency focused on creating and promoting brands through innovative branding, cool design and amazing visual content.

2020-2024

President —Volcán Creative Awards

Volcán awards the best creativity in the region. Organized by Comunidad —Costarican

Communication Companies Association— Volcán is currently the longest standing and

most relevant Creative Festival in Central America.

During her time at Volcán, Diana has led the Festival vision and the organization of the

annual Volcán awards, funding and sponsorships, and event production.

2020-2022 and 2022-2024

Board member —Comunidad

Comunidad is Costa Ricas Association for Communication Companies, working to ensure the validity, ethics and work conditions of the local industry. Diana served as

Board Member by election since 2020, leading Volcán Awards and participating in

gender equality efforts.

2017-2024

Board Member —Magical Trees Foundation

Magical Trees celebrates trees in bloom as a regenerative bridge for individual and collective well being. Diana led the NGO communication and experiential projects. From 2022 onwards, she also led the corporate and civil volunteering projects, alliances, and product development.

2014-2016

Teacher —Masters in Interaction Design

Learning facilitator for the introductory Design Bootcamp, the Interaction Design course and the Design Entrepreneurship cause.

Education

Class of 2013

Hyper Island

Interactive Art Director. Stockholm, Sweden.

Class of 2009

Universidad Nacional de Colombia

BFA Graphic Design. Bogotá, Colombia

Interests & Further Education

Yo Me Uno —Development for social proyects. BAC Credomatic, 2023.

Inner Development Goals —Transformational skills for sustainable development. The IDG Foundation, 2023.

Business Development —Latin American Center for Innovation and Entrepreneurship,

Universidad Latina de Costa Rica, 2022.

Mujer Acelera —Training for female founded businesses. Bac Credomatic, 2021.

The Happy Startups School —The Happy Startups, 2014.

Photography —Parsons The New School for Design, Summer intensive studies, 2007.

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© 2025 by Diana Zuleta

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