Designer, interactive art director and consultant
Diana Zuleta is a designer, interactive art director, founder and consultant based in Costa Rica, working internationally.

CV
Professional Summary
Diana Zuleta is a designer, interactive art director and entrepreneur based in Costa Rica. Her work focuses on designing and leading the execution of interdisciplinary projects in the realms of experiential communication.
For 16 years, she has worked with the vision of crafting of experiences by developing and streamlining points of mixed reality interaction with audiences, maintaining a humanity-focused, emotional-driven approach. She is the founder of Pulse, interaction design studio celebrated for their daring and innovative works. Diana has led the interdisciplinary design and technology teams, and she has served as the company CEO.
At Pulse, she has completed more than 200 projects in Costa Rica and internationally in Central America, the Caribbean, South America, Asia and the Middle East. Their clients include both public-governmental and private organizations, as well as initiatives of international cooperation and NGOs. Works by Pulse range from commercial communication driven goals to arts and culture, social and educational interests, as well as public spaces and entertainment.
She currently practices as consultant designer and creative. Projects under her creativity and leadership have been locally and internationally awarded. She is regularly invited to participate in speaking engagements, events, interviews and media coverage.
Skills
Interaction design Strategy Experiential communication Branding
Spatial design Event production Innovation Entrepreneurship
Work Experience
2020-currently
Consultant designer and creative
2009-currently
Founder & lead —Pulse
Pulse Live Media
2024-currently
ECD —TigerKiss Design
TigerKiss is a boutique design agency focused on creating and promoting brands through innovative branding, cool design and amazing visual content.
2020-2024
President —Volcán Creative Awards
Volcán awards the best creativity in the region. Organized by Comunidad —Costarican
Communication Companies Association— Volcán is currently the longest standing and
most relevant Creative Festival in Central America.
During her time at Volcán, Diana has led the Festival vision and the organization of the
annual Volcán awards, funding and sponsorships, and event production.
2020-2022 and 2022-2024
Board member —Comunidad
Comunidad is Costa Ricas Association for Communication Companies, working to ensure the validity, ethics and work conditions of the local industry. Diana served as
Board Member by election since 2020, leading Volcán Awards and participating in
gender equality efforts.
2017-2024
Board Member —Magical Trees Foundation
Magical Trees celebrates trees in bloom as a regenerative bridge for individual and collective well being. Diana led the NGO communication and experiential projects. From 2022 onwards, she also led the corporate and civil volunteering projects, alliances, and product development.
2014-2016
Teacher —Masters in Interaction Design
Learning facilitator for the introductory Design Bootcamp, the Interaction Design course and the Design Entrepreneurship cause.
Education
Class of 2013
Hyper Island
Interactive Art Director. Stockholm, Sweden.
Class of 2009
Universidad Nacional de Colombia
BFA Graphic Design. Bogotá, Colombia
Interests & Further Education
Yo Me Uno —Development for social proyects. BAC Credomatic, 2023.
Inner Development Goals —Transformational skills for sustainable development. The IDG Foundation, 2023.
Business Development —Latin American Center for Innovation and Entrepreneurship,
Universidad Latina de Costa Rica, 2022.
Mujer Acelera —Training for female founded businesses. Bac Credomatic, 2021.
The Happy Startups School —The Happy Startups, 2014.
Photography —Parsons The New School for Design, Summer intensive studies, 2007.

